Thursday, July 17, 2008

50 Ways To Utilize Social Media By Objective

Here is a great article that summarizes by objective how we can utilize Social Media to Listen, Energize, Talk, and Support our Customers. Supporting Strategies are listed as follows:

Supporting: Getting your customers to self-support each other

  • Build community platforms around real communities of shared interest.

  • Help companies participate in existing social networks, and build relationships on their turf.

  • Experiment with Flickr and/or YouTube groups to build media for specific events. (Marvel Comics raised my impression of this with their Hulk statue Flickr group).

  • Start a community group on Facebook or Ning or MySpace or LinkedIn around the space where your customer does business. Example: what Jeremiah Owyang did for Hitachi Data Systems.

  • Learn what other free tools might work for community building, like MyBlogLog.

  • Remember that the people on social networks are all people, have likely been there a while, might know each other, and know that you’re new. Tread gently into new territories. Don’t NOT go. Just go gently.

  • Voting mechanisms like those used on show your customers you care about which information is useful to them.

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