Wednesday, October 22, 2008

Are RSS Feeds For Geeks Only? - Forrester Research Reveals Low Usage

Forrester Research published a new report this week on the state of RSS feeds. In summary, it does not look like this technology is ready for the mainstream despite its beneficial uses. The results indicate the following:

  • 78% of U.S Online Adults are not using RSS Feeds, and 11% are using.
  • The 11% that are using is slightly up by 2% over the last 2 years.
  • 81% said they were either disinterested, or neutral about the technology.
RSS Technology pretty much drives all popular blogs and news sites, but it seems that individual online consumers are still regularly visiting multiple sites to consume information from various sources. Perhaps they need to integrate RSS directly into the Operating System like they have attempted to do with Widgets in Vista and Mac OS X. Let's wait and see.

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