A Great interview by Jeremiah Owyang interviewing Bob Pearson who is Vice President of Communities & Conversations at Dell:
Some key points made here are:
- Dell continues to Listen to their customer through it's communities and forums.
- Dell has profited by selling used equipment using Social Media.
- Social Media Can Be More Important to an organization During A Recession.
- 1 Customer Can Influence Your Brand Online!
customer service 2.0 web 2.0 service delivery and support it 2.0