Many companies claim to have a 360 degree view of their customers. However, you will find that nearly 100% of them don't have any social network information within their CRM systems.
With the popularity of Twitter, and Facebook growing by the hour, it is more than likely your customer has a social profile.
Here is an overview/demo of Salesforce.Com with Social integration with LinkedIn, Facebook, Twitter, and Forums.
Video: Social CRM Demo in Salesforce.Com
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