Wednesday, June 3, 2009

Video: Is Social Media Changing the world of Sales & Marketing?

Here is an excellent video overview from Shane Gibson co-author of Socialble! He addresses an audience of business owners and sales professionals at an event produced by Amuse Consulting. He talks about how social media and social networking is turning sales and marketing upside-down.

Some key take aways from this video are the following:

#1) Traditional Sales and Marketing Efforts are not working.
#2) You no longer own your brand, your consumers and online communities do.
#3) Don't just get on the Twitter Bandwagon for followers. Make sure it works for your business.

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