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The steps outlined in the article are:
1. Build a reputation of expertise - Through the use of portraying that expertise using blog updates to your website.
2. Research your customers - Using Twitter and other tools you can research who is talking about you or your product.
3. Ramp up your networking - Using Social Networks for Winning Your Next Deal!
4. Learn from others - All about how your business can learn from the various other sources of information in the Socialphere!
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