Wednesday, July 22, 2009

John Moore's Guide to Measuring Your Personal Twitter Value

As Twitter continues to grow, more and more businesses and companies are increasingly interested in learning how can they effectively measure or manage their Twitter ROI. @JohnMoore wrote an interesting blog summarizing ways to measure the personal and measurable value of Twitter. John indicates that recieving job offers, and interview requests are all examples of positive personal value aspects of twitter. From a measurement perspective he proposes a scoring system that takes into account your # of followers, Retweets, Direct Messages, and Dialogue conversations to come up with an Index.

While his formula would be hard to do manually, you may also want to look at a product called Twinfluence which measures your Twitter value in an index form. It is available online, and seems to do a good job of evaluating your own Twitter Profile while also providing you a Top 50 list of the most influential trends occuring in the Twitterverse.

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