Microsoft Gets on The Twitter Bandwagon

Microsoft has integrated Twitter functionality into its customer relationship management software.

The company announced on Friday that its Dynamics CRM software will have a 'Social Networking Accelerator' component that will allow companies to monitor what customers are saying on Twitter, and to provide information about products and services based on that data.

In a Microsoft statement, Ovum analyst Warren Wilson said: "In this market, insight into what customers are saying is extremely valuable."




While starting with Twitter, Dynamics CRM will have further social-networking components added to it in future releases. Social Networking Accelerator will be available "in the next few weeks", Microsoft said.

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