Wednesday, October 29, 2008

Is Selling Premium Support Increasing In Popularity?

Is Selling Premium Customer Service & Support for your company increasing in popularity?
A recent study by The Service & Support Professionals Association reveals that the popularity in customers purchasing added value support has not increased by much.

Over the last five years there has been a slight increase in the percentage of premiere contracts, from 16% in 2003 to 21% today. But the lion’s share (71% vs. 68%) of customers continue to go for the no-frills basic maintenance agreement. In addition, it looks like maintenance contracts with Standard support is decreasing going from 71% in 2003 to 68% in 2008.

Source: Ragsdale Eye On Service

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