Referring to real time results, Marc Benioff, co-founder and chief executive of Salesforce.com, told attendees at today’s Structure 09 conference in San Francisco that the world of business software and infrastructure is starting to see the same craze for real-time results that’s taking over web search. And he extolled the virtues of the pioneer of the real-time web — microblogging service Twitter.While this is a very broad statement, there certainly is alot of vision behind it. If you think of Realtime in a CRM environment, your potentially talking about monitoring real time customer activities, conversations, and customer behaviors. The Internet and Social Media can bring the world of Conversations into our CRM systems easily.
However,
what we have yet to truly roll out is realtime Customer Behavior Monitoring when it comes to a customer utilizing a company's products, services, or for realtime web visits. Today there are still many Enterprise companies that can not provide realtime usage of their customers use of a product. Most companies summarize and bill for their usage monthly. Several other companies are ignoring the incoming web traffic to their sites. Quite often losing a good deal of potential leads or potential buyers interested in your product. Let's see where this goes over the next year.
what we have yet to truly roll out is realtime Customer Behavior Monitoring when it comes to a customer utilizing a company's products, services, or for realtime web visits. Today there are still many Enterprise companies that can not provide realtime usage of their customers use of a product. Most companies summarize and bill for their usage monthly. Several other companies are ignoring the incoming web traffic to their sites. Quite often losing a good deal of potential leads or potential buyers interested in your product. Let's see where this goes over the next year.
Source: Digital Venture Beat
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