Wednesday, July 15, 2009
Video Demo of Microsoft CRM Social Accelerator
So Microsoft has been a little behind the Twitter bandwagon. It wasn't till just over 1 month ago when they officially launched a Twitter Channel which is currently being used for Marketing purposes. However, it looks like they are making strides in the Social CRM space by announcing last week that they are introducing Twitter capability into their Dynamics CRM application. The application will allow you to monitor, manage, and support social conversations related to your brand's conversations. Microsoft also has announced the ability to integrate other social networks like Facebook at a later time.
The application will be available for free for Microsoft Dynamics CRM users at http://crmaccelerators.codeplex.com/. One of the highlights of the video above is their ability to provide comprehensive Social Conversation analytics and dashboards right from within the CRM environment.
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